12-Week Year Sprint: Retention Lift
Ran a 12-Week Year sprint to lift retention 8%, with weekly milestones tracked against CRM repeat-rate data, catching a behind milestone at week 4 and correcting mid-sprint to meet the goal by week 12.
Retention +8% in 12 weeks
Goal
Repeat behind at W4, corrected
Mid-Sprint
Goal met by W12
Result
4 sprints per year
Cadence
Annual retention goals were stalling mid-year. The 12-Week Year compressed the goal into a 12-week sprint. The target: retention +8%. Weekly milestones: weeks 1-3 at 38% progress, weeks 4-6 at 70%, weeks 7-9 at 86%, weeks 10-12 at 100%.
By week 4, win-back was ahead but repeat was behind. Resources shifted to repeat-rate initiatives mid-sprint, and the goal was met by week 12. The compressed cycle made the behind milestone visible early enough to correct, preventing the slow drift that lets goals stall mid-year.
Ecommerce Architecture & Strategy
Explore the Full Portfolio
This is the complete portfolio of Sufi Khan Sulaiman, a technology leader specialising in B2B commerce and digital automation. Start from the Home page for the overview, then move through two decades of career experience across FLIR Systems, Lorex Technology, and 1c Platform, and the full catalogue of project case studies spanning headless commerce migrations, AI recommendation engines, and multi-channel fulfilment systems.
The skills and certifications page maps the technical and leadership capabilities behind the work, while the articles and the knowledge base break down the thinking into actionable frameworks. For hands-on learning, the tutorials and applications sections cover practical builds from front-end fundamentals to full-stack web apps.
For consulting engagement, the expertise page outlines service offerings, the ecommerce hub covers platform architecture and automation strategy, and the ecommerce guide (PDF) is a downloadable 55-page field manual. When you are ready to talk, the contact page is the direct line.