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Open to discussing technology leadership, consulting, and partnership opportunities.
Download Resumes
Role-specific resumes tailored for different leadership positions.
Before You Reach Out
Quick answers to common questions about availability and engagement types.
Explore Ecommerce & Digital Automation
See detailed ecommerce platform architecture, automation workflows, AI integration, and conversion optimisation strategies.
Ecommerce Engagements I Take On
Common entry points for brands looking to turn their commerce platform into a revenue and retention engine.
Ecommerce Platform Audits
End-to-end review of your storefront, checkout, automation, and analytics with a prioritised revenue roadmap.
Headless & MACH Builds
Fixed-scope delivery of composable commerce — discovery, architecture, integrations, and launch.
Automation Retainers
Ongoing lifecycle flow expansion, CRO testing, and performance tuning against revenue and retention KPIs.
CRO & Growth Programs
Monthly conversion optimisation sprints connecting engineering output to AOV, conversion, and CLV.
How a Typical Engagement Starts
A simple, transparent path from first message to shipped outcome — designed to respect your time and de-risk every decision.
Discovery Call
We discuss your platform, goals, and constraints. You leave with a clear sense of whether and how I can help — no obligation, no sales pressure.
Scoping & Proposal
A written scope with objectives, deliverables, timeline, and a fixed or retainer-based quote — so you know exactly what you are getting and what it costs before we start.
Build & Integrate
You get visibility into progress every week with live staging access, demo recordings, and milestone sign-off — never a black box.
Launch & Handover
We ship to production with rollback plans and monitoring, then hand over documentation and runbooks — with optional managed services to keep optimising.
What Colleagues Say
I have had the privilege of working with Sufi as Lorex became a client of Tenzing's Ecommerce Managed Services. Sufi is a highly organized leader, goal oriented, and hard working. Well versed in Ecommerce and strategic in his thinking, Sufi makes analytical decisions balancing th…
Raj Atwal
VP, & General Manager of Ecommerce at Tenzing Managed IT Services
I worked closely with Sufi on a number of projects during a major shift in eCommerce/CRM platform Lorex was engaged in which had to integrate with many legacy services we provided. Sufi is a diligent, detailed-oriented team player who has a very high competence amongst various te…
Benjamin Chambers
Chief Software Architect at ClearCenter
Sufi Khan is a compelling eCommerce speaker and business transformation specialist. He has the skill and experience to move beyond the fundamental understanding of eCommerce solutions and leverage information technology as an asset to transform and empower a business for continue…
Marco Mannarino
Application Sales Manager, Enterprise Performance Management, Oracle Canada ULC
Working with Sufi Khan was a pleasure from the word go. His professionalism and knowledge lead us to achieve great results. Sufi has great negotiation skills, and is strategic with planning and executing a process. Sufi is a great asset to any team, and I can recommend him withou…
Renee O'Mahony
Buyer at Klyne and Klyne Ltd
When it comes to managing a successful eCommerce store, Sufi is truly an exceptional talent who simply gets it. Sufi is intelligent, motivated, and goes above and beyond at every opportunity with customers to ensure an optimal shopping experience. He is a clear thinker who unders…
Jason Maloney
Director, Corporate Marketing at Thinkwrap Commerce
Sufi Khan is well versed in customer acquisition by various online media, increasing customer engagement, retention and reactivation as well as strategic planning for product line growth. During our time together he has overseen and directed several product launches generating ov…
Ryan Masters
The Spartan Doctore
I worked with Sufi and was very impressed with his knowledge of technology, the technology industry, and the ways to market technology products. Sufi is extremely friendly, outgoing, and willing to work hard to achieve the needed results. Sufi is an excellent online marketer and …
Lynly Williams
President Sanitation Dept at Williams Household
In the world of ecommerce professionals Sufi Khan is a doer. Give him a financial target and he finds a way to hit it. I had the pleasure of having Sufi Khan as my ecommerce manager over a three year period during which time we grew our division from an afterthought into a focal …
Jordan Schwartz
President at I-Mergence
Sufi is a fantastic team player, extremely knowledgeable in everything IT and a detail conscious Designer/Developer. I had the pleasure on working with Sufi on many challenging projects and have nothing but good things to say about his skills and abilities in dealing with any sit…
Bjorn de Lima
Web Designer / Developer
Sufi was the architect of my first foray in to developing an in house Task Management System that I still use in my company today. He was flexible, easy to get on with and almost lightning fast at understanding and grasping a new concept.
Jayantha Sittampalam
CEO at Cameron Pale & Medina
I've had the pleasure to work with Sufi, related to the Ecommerce project that was undertaken at Lorex. During this time, I've found him to excel in working with large Ecommerce hosting environments and formulating the right customer solution. He was accountable for the overall t…
Joe Talbot
Senior Account Manager at Tenzing Managed IT Services
You only need to talk to Sufi for a few minutes to realize that he is that rare, invaluable combination of affable pragmatism and focused, goal orientated drive. His understanding of eCommerce is vast, but his real strength is his ability to transform and articulate that knowledg…
Bryon Fevens
E-Commerce Director at Thinkwrap Commerce