QA for Digital Marketing
Marketing QA ensures analytics are accurate, ads display correctly, and customer data flows properly. Bad data leads to poor decision-making.
Contents 4 Sections
1Analytics & Tracking
- Google Analytics Setup
- GA4 property created correctly
- Measurement ID added to all pages
- Data is flowing (not 0 sessions)
- User ID set correctly (logged in)
- Event tracking configured for goals
- Conversion goals defined and firing
- Pixel & Tag Validation
- Facebook pixel fires on page load
- LinkedIn tag visible in requests
- TikTok pixel captures events
- Google Tag Manager loads correctly
- All tags fire on appropriate pages
- No duplicate event firing
- Tracking Quality
- Session duration calculated correctly
- Bounce rate reflects user behavior
- Traffic source attribution correct
- Conversion path trackable end-to-end
- Event names consistent across platforms
- Parameter values sent correctly
2SEO Implementation Testing
- On-Page Elements
- Title tag present and 50-60 characters
- Meta description present and 155-160 characters
- H1 tag present and includes primary keyword
- Heading hierarchy correct (H1 → H2 → H3)
- Images have alt text
- Internal links use descriptive anchor text
- Mobile version responsive
- Technical SEO
- XML sitemap exists and valid
- robots.txt allows search engines
- HTTPS/SSL certificate valid
- Page speed acceptable (< 3s)
- Mobile page speed acceptable (< 2s)
- Core Web Vitals in good range
- Redirects work correctly (301 not 302)
- Schema Markup
- Product schema markup present
- Price and currency correct
- Review count and rating included
- Organization schema on homepage
- FAQ schema for FAQ pages
- Breadcrumb schema correct
3Campaign & Ad Testing
- Landing Page Testing
- Page loads without errors
- All form fields visible and functional
- Form submission works
- Confirmation message displays
- Thank you page accessible
- Phone number clickable on mobile
- CTA button prominent and clickable
- A/B Test Validation
- Traffic split correctly (50/50 or specified)
- Both versions show correctly
- Data collection separate per variant
- Results statistically significant (100+ conversions)
- Winning variant identified correctly
- Implemented winner properly
- Email Marketing Testing
- Email renders correctly in major clients
- Links clickable and go to correct URL
- Images load properly
- Unsubscribe link visible and functional
- Mobile formatting correct
- Special characters display properly
- No spam trigger words causing filtering
- UTM Parameter Accuracy
- utm_source set (google, facebook, email)
- utm_medium set (cpc, organic, paid_social)
- utm_campaign set (campaign name)
- utm_content set for A/B variants
- All campaigns tracked through GA
- Revenue attributed correctly
4Integration & Data Flow
- CRM Integration
- Form submissions appear in CRM
- Contact data matches form inputs
- No duplicate records created
- Lead source captured correctly
- Custom fields populated
- Lead scoring applied
- Automation triggered appropriately
- Attribution Testing
- First-click attribution working
- Last-click attribution working
- Multi-touch attribution (if enabled)
- Cross-device attribution
- Channel contribution calculated
- ROI by channel accurate
- Data Validation
- Lead data complete (name, email, phone)
- Phone numbers formatted consistently
- Email addresses valid
- Address data captured when required
- Spam/test data filtered
- Lead quality maintained
Ecommerce & Digital Automation
Explore the Full Portfolio
This is the complete portfolio of Sufi Khan Sulaiman, a technology leader specialising in B2B commerce and digital automation. Start from the Home page for the overview, then move through two decades of career experience across FLIR Systems, Lorex Technology, and 1c Platform, and the full catalogue of project case studies spanning headless commerce migrations, AI recommendation engines, and multi-channel fulfilment systems.
The skills and certifications page maps the technical and leadership capabilities behind the work, while the articles and the knowledge base break down the thinking into actionable frameworks. For hands-on learning, the tutorials and applications sections cover practical builds from front-end fundamentals to full-stack web apps.
For consulting engagement, the expertise page outlines service offerings, the ecommerce hub covers platform architecture and automation strategy, and the ecommerce guide (PDF) is a downloadable 55-page field manual. When you are ready to talk, the contact page is the direct line.