Motion Design
Motion design uses animation and movement to communicate meaning, guide attention, and create delight. When used purposefully, it enhances usability without adding noise.
1Principles of Motion
Disney's 12 Principles applied to UI:
- Squash and Stretch objects deform naturally. Buttons compress on click.
- Anticipation brief move opposite to main action (badge scales down before bouncing)
- Staging direct attention (blur background to focus on modal)
- Follow-through elements settle back (springy sheet dismissal)
- Ease In/Out natural acceleration and deceleration
- Secondary Action supporting elements animate subtly (background dims on modal open)
- Purposeful motion:
- Orient show where something came from (slide from right = deeper hierarchy)
- Connect show relationships (shared element transitions)
- Focus attract attention to changes (new notification badge)
- Inform communicate state (skeleton screen → content)
- Express brand loading animation, character
Accessibility:
``css
@media (prefers-reduced-motion: reduce) {
*, *::before, *::after {
animation-duration: 0.01ms !important;
transition-duration: 0.01ms !important;
}
}
``
Explore the Full Portfolio
This is the complete portfolio of Sufi Khan Sulaiman, a technology leader specialising in B2B commerce and digital automation. Start from the Home page for the overview, then move through two decades of career experience across FLIR Systems, Lorex Technology, and 1c Platform, and the full catalogue of project case studies spanning headless commerce migrations, AI recommendation engines, and multi-channel fulfilment systems.
The skills and certifications page maps the technical and leadership capabilities behind the work, while the articles and the knowledge base break down the thinking into actionable frameworks. For hands-on learning, the tutorials and applications sections cover practical builds from front-end fundamentals to full-stack web apps.
For consulting engagement, the expertise page outlines service offerings, the ecommerce hub covers platform architecture and automation strategy, and the ecommerce guide (PDF) is a downloadable 55-page field manual. When you are ready to talk, the contact page is the direct line.